Author Profile

About Kite Consulting

Kite Consulting provides business services to the entire food supply chain, from farmer to retailer. Our consultants have talent, enthusiasm and motivation, which means the quality of consultancy we offer is second to none. We operate a team approach and our partnership of national specialists and leading business, people and technical consultants provides high calibre consultancy across the UK and internationally. Kite Consulting has worked with dairy farmers for 20 years improving business performance, both on a one-to-one basis and also by setting-up and running farmer groups with a range of retail customers, agricultural companies and organisations. Kite’s expertise in benchmarking, experience with group work and links to other industry specialist in the UK means we are widely recognised as one of the UK’s leading dairy consultancy companies. Why is Kite supporting EFN? “Encouraging debate and showcasing all that is great about British farming and food, is crucial.”


How to sell milk – psychology and messaging

Ben Eagle and Will Evans talk about human psychology, branding and buying behaviour, and why marketing the health benefits of…

Farm Farming Business

Forage: Tips or feeding cows this autumn-winter

Hosts Ben Eagle and Will Evans attempt to reverse the rain by talking about forage again – what do stocks…


Can organic dairy win back plant-based consumers?

Where is organic dairy in consumer mindsets right now? And can it recapture the market from plant-based ‘milk’ alternatives? Ben…

Farm Farming Business

What farmers need to know about their dairy contracts

Hosts Ben Eagle and Will Evans are joined this week by farmers Michael Oakes and Robert Craig who are also…

Farm Farming Business

The Big Cheese: Our love for dairy during lockdown

The Grocer’s fresh food editor, Kevin White, joins us to talk about all things cheesy. Cheese has been a big…


Where next? Dairy advertising and the new obesity strategy

As the “Milk Your Moments” dairy campaign culminates, donating £100k to mental health charity Mind, Ben Eagle and Will Evans…

Farm Farming Business

What are the opportunities for dairy post-Covid?

Ben Eagle and Will Evans are joined by dairy farmer Di Wastenage, Becki Leach and Chris Walkland. After Chris gives…


What dairy farmers need to understand about veganism and climate change

Unless you’ve been living under a rock, you’ll have noticed that the UK is preoccupied with two big, but interconnected…