EatFarmNow is about the stories behind food – straight from people in the world’s fields, barns, plantations, kitchens and markets.
We put the globe’s best podcasts, blogs and videos created by farmers, chefs, journalists, foodies, and community groups all in one place, so you don’t have to search. This is about real, on-the-ground, muddy-boots stories, told by the people.
Co-founder & Community Manager
Will is a farmer, podcaster and digital innovator. He looks after the EFN community and works closely with our editor, Emily.
He farms beef cattle, cereals and free-range laying hens with his family in north Wales and produces the popular podcast Rock & Roll Farming, which has has been downloaded in more than 80 countries. In 2017 he won Digital Innovator of the Year at the British Farming Awards.
Strategic & Commercial
Duncan is a serial entrepreneur with over 32 year’s experience within full service agencies. He helps manage our commercial relationships and drive strategy.
Duncan has extensive expertise in media, communications and start-ups. Owning a proprietary publishing company (Service Dealer Magazine, GardenTrader and TurfPro) and the global Agricultural content agency, TAP, Duncan sees a clear opportunity with the unique EatFarmNow proposition. In addition, TAP can deliver EatFarmNow the platform, as well as many other elements of full service agency support to create a robust proposition.
Emily is a freelance agri-media professional and farmer’s daughter with experience in journalism, marketing and PR. She manages our content, working closely with Will and our contributors.
Her career started as a Broadcast Journalist and News Editor at ITV Central, before moving to ITV News and Good Morning Britain as Digital Editor. As a Digital Marketer, Emily has worked with a variety of brands including ITV, adidas, Aviva, Breedr and a number of agricultural businesses and events. Emily works part time as Project Editor at Just Farmers, connecting farmers with the media.
Content & Commercial
Emma is a media, content and social media specialist working in the farming sector. She works with Simon and Jez to manage our commercial relationships and content.
With a content background, Emma was one of the founders of Caspian Publishing in London, before joining The Ad Plain where she works building media strategy for agricultural companies 365 days of the year.
Sheena believes strongly in the locality and seasonality of food and drink, which is founded from her farming background and passion for sustainability and the benefits this brings to local and rural economies.
A graduate of the Scottish Enterprise Rural Leadership Programme, the chair of the Wigtown Food and Drink Festival Sheena brings a wealth of food and farm knowledge to the EFN team and is a great ambassador for our brand.
Communication Strategy & PR
Jane is is a seasoned agricultural PR specialist and member of the board of International Federation of Agricultural Journalists. She heads up telling the world about what we do.
She is the founder of Jane Craigie Marketing, based in Scotland, and sits on a number of committees and boards within the farming sector. Her network of contacts extend across the world and she regularly helps run rural growth programmes in the UK and abroad.