EatFarmNow is about the stories behind food – straight from people in the world’s fields, barns, plantations, kitchens and markets.

We put the globe’s best podcasts, blogs and videos created by farmers, chefs, journalists, foodies, and community groups all in one place, so you don’t have to search. This is about real, on-the-ground, muddy-boots stories, told by the people. 

Will Evans 

Co-founder & Community Manager


Will is a farmer, podcaster and digital innovator. He looks after the EFN community and works closely with our editor, Jez.  He farms beef cattle, cereals and free-range laying hens with his family in north Wales and produces the popular podcast Rock & Roll Farming, which has has been downloaded in more than 80 countries. In 2017 he won Digital Innovator of the Year at the British Farming Awards.

Simon Haley

Co-founder & Commercial Manager

Simon is a social media and agricultural business consultant, and leads our commercial relationships alongside Emma and Duncan. 

He is the founder of the @FarmersOfTheUK and @FarmsOfTheWorld Twitter accounts, which help farmers and the public connect, and have attracted tens of thousands of followers. Simon also travels around the world speaking about social media in farming.  

Jez Fredenburgh


Jez is an award-winning journalist and editor specialising in food and farming. She manages all our content, working closely with Will and our community of contributors. 

She has reported from China, Hong Kong, Colombia, Ecuador, Germany, France and Greece and has written for National Geographic Traveller Food, Farmers Weekly, Farmers Guardian, Vice and Huck Magazine. Jez co-hosts a podcast called Who Gives A Fork and runs podcast training courses. 

Emma Craigie

Content & Commercial

Emma is a media, content and social media specialist working in the farming sector. She works with Simon and Jez to manage our commercial relationships and content. 

With a content background, Emma was one of the founders of Caspian Publishing in London, before joining The Ad Plain where she works building media strategy for agricultural companies 365 days of the year. 

Duncan Murray-Clarke 

Strategic & Commercial

Duncan is a serial entrepreneur with over 32 year’s experience within full service agencies. He helps manage our commercial relationships and drive strategy.

Duncan has extensive expertise in media, communications and start-ups. Owning a proprietary publishing company (Service Dealer Magazine, GardenTrader and TurfPro) and the global Agricultural content agency, TAP, Duncan sees a clear opportunity with the unique EatFarmNow proposition. In addition, TAP can deliver EatFarmNow the platform, as well as many other elements of full service agency support to create a robust proposition.

Jane Craigie 

Communication Strategy & PR

Jane is is a seasoned agricultural PR specialist and member of the board of International Federation of Agricultural Journalists. She heads up telling the world about what we do. 

She is the founder of Jane Craigie Marketing, based in Scotland, and sits on a number of committees and boards within the farming sector. Her network of contacts extend across the world and she regularly helps run rural growth programmes in the UK and abroad.