Ben Eagle and Will Evans talk about human psychology, branding and buying behaviour, and why marketing the health benefits of milk might not be the best way to increase the appreciation or consumption of it.
Ben and Will are joined by marketeer and dairy farmer’s son, Harry Evans, and Kite senior consultant Becki Leach.
This week Chris Walkland not only gives us the usual milk market update but a suggestion for a podcast jingle too.
This episode was originally published on 11th September 2020.
About Kite Consulting
Kite Consulting provides business services to the entire food supply chain, from farmer to retailer. Our consultants have talent, enthusiasm and motivation, which means the quality of consultancy we offer is second to none.
We operate a team approach and our partnership of national specialists and leading business, people and technical consultants provides high calibre consultancy across the UK and internationally.
Kite Consulting has worked with dairy farmers for 20 years improving business performance, both on a one-to-one basis and also by setting-up and running farmer groups with a range of retail customers, agricultural companies and organisations.
Kite’s expertise in benchmarking, experience with group work and links to other industry specialist in the UK means we are widely recognised as one of the UK’s leading dairy consultancy companies.
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