Author Profile

About Anna Jones

Anna Jones is a freelance journalist, broadcaster, farmer’s daughter and Nuffield Farming Scholar. She covered rural affairs at the BBC for 12 years; directing BBC One’s Countryfile, producing and presenting Radio 4’s Farming Today, On Your Farm and Costing the Earth and reporting on agricultural issues for BBC News and the World Service. She has written for Countryfile Magazine, Farmers Guardian and Farmers Weekly. Anna’s career took an unexpected turn after her Nuffield Farming Scholarship in 2016/17, which looked at how the media portrays farming and country life to the public. She travelled the world and discovered a deep disconnect between the metropolitan mainstream media and a distrustful and defensive farming industry. It made Anna determined to motivate farmers to step up and share their stories. She left the BBC in 2018 to set up a communications project called ‘Just Farmers’, aimed at connecting journalists and programme makers with independent voices at the grassroots of farming. She travels all over the world talking about her mission to improve openness and transparency in modern agriculture. If she’s not overseas or making programmes, Anna is likely travelling on the M5 between her home in Bristol and her parents’ beef and sheep farm on the Welsh borders. She’s yet to find a place that feels more like home than the family farm.

Food Files

Flame grilled: Meat in the media

I’ve received a few messages on Twitter asking for my thoughts on the media coverage of last week’s IPCC Climate…

The Big Issues

God’s Lone Country – a film about rural poverty

First of all, abandon all preconceptions of what you think poverty should look like. Homeless people in shop doorways. Shoddy…

Food Files

The vegan farm vet

Some time ago I was approached at an industry event by a farm animal vet. This person revealed to me…

Practical Farming

Michael Horsch – the man behind the machines

I’d never heard of Michael Horsch . I live on the Welsh Borders where you’re more likely to see an…

The Big Issues

What is ‘The Disconnect’?

Follow your family tree or dig deep enough into your DNA, and you will find a farmer. In 2010 scientists…