How to build a sustainable dairy company
Michael Barrett may have wanted to stand in front of a classroom, but instead he is standing in front of Canada’s dairy industry.
The President & CEO of Gay Lea Foods Co-operative has had the job for 5 years, leading the company through the biggest partnerships, investments and purchases the company has ever seen.
From a household name in Ontario, to adding in goat milk, members in another province and stretching into Alberta, Barrett is betting that a coast to coast company will fare far better than a small, regional player.
We talk leadership & education, how to compete against much bigger players, and why a dairy company would enter the non-dairy category with coconut.