Trying to sell good food? How do you make the most of exhibiting at food fairs and exhibitions? How do you prepare beforehand? What can you do to attract key buyers? And most importantly, how should you follow up your contacts when the show is over?

Sue talks to Soraya Gadelrab, the portfolio director at Fresh Montgomery. Her job includes organising the International Food & Drink Event (IFE); The Hotel, Restaurant and Catering Show; and Speciality and Fine Food Fair, amongst others.

*The Food Talk Show showcases food tech, food innovation and promotes artisan producers. Food and drink experts from around the country also discuss the latest trends in everything from distribution and delivery, to taste profiles and tech innovation.

*Photo by Jessica To’oto’o on Unsplash