Drowning in digital? Why old school marketing tactics still work

By Susie Warran-Smith
7th September 2022
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There are now so many media channels to choose from that it’s really hard to work out where to get the most bang for your buck.

Media expert Emma Liddiard of Global explains how to plan a media campaign and Henry Jeffreys the food writer tells Susie and AJ how to get your press release noticed, talking us through radio advertising, outdoor, social media and getting noticed by food writers and columnists.