What makes a good whisky? Meet the Master Blender

By Andrew Campbell
26th November 2019
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When it comes to spirits production in North America, there isn’t anyone bigger than Windsor, Ontario’s Hiram Walker. They make and bottle brands like JP Wisers, Malibu Rum, Polar Ice Vodka, McGuiness liquers and more.

For their Master Blender, Dr. Don Livermore, it was the career he dreamed of at first, but you can easily tell just how passionate he has become on whisky.

What makes a good product? How do you know what consumers want 10 years from now? And how does Canada make an impact globally? It’s all questions we get answers to.

Thumbnail Photo by Adam Wilson on Unsplash

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